contagion theory examples

As described below, we were able to exploit previously unused At least since plague writings of the 16th century, contagion theory held that disease could be spread by touch, whether of infected cloth or food or people, and recommended quarantine as the best defense. Emergent norm theory states that crowd behavior is guided by unique social norms, which are established by members of the crowd. It is mostly based on empirical evidence. For example, one study exposed participants to images of various facial expressions for thirty milliseconds at a time—not long enough to consciously recognize them—and found that participants displayed increased electrical activity in the muscles needed to mimic the faces they’d been exposed to. 14 chapters | Convergence theory was formulated by many leading sociologists, and it assumes that when a critical mass of individuals with the same desire to affect change come together, collective action occurs almost automatically. Although limited in certain ways, these data offered important strengths and oppor-tunities for the study of social networks. If a presenter involves and engages the audience, the person acts like a leader and can make people act like he/she wishes to. which cannot be avoided easily. Did you know… We have over 220 college In short, contagion theory argues that collective behavior is irrational and results from the contagious influence of the crowds in which individuals find themselves. Log in or sign up to add this lesson to a Custom Course. and career path that can help you find the school that's right for you. Social contagion functions involuntarily - it’s not something we’re consciously aware that we’re doing. Members of a group act similarly as crowd behavior as people have a habit of following crowd. - Noelle Cordeaux, JRNI Coaching. Cite this article as: businesstopia, "Contagion Theory," in, https://www.businesstopia.net/mass-communication/contagion-theory. Contagion theory talks about collective behavior of human beings. imaginable degree, area of Historians will find in it much material that will augment their teaching and which will be useful for their own research. | {{course.flashcardSetCount}} Exacerbated by hard economic times, famine, and resentment of the ruling class, crowds of peasants, farmers, and workers stormed the Bastille on July 14, 1789, with the intention of obtaining guns and killing the ruling class, including King Louis XVI. Whereas the contagion theory states that crowds cause people to act in a certain way, convergence theory says the opposite. Emotional Contagion Implications. Beliefs, attitudes and assumptions also become similar. 3) O'Brien, Tricia. Similarly, people need not be in the same place or time to have contagion feelings. Similarly, if some people start whistling during any performance, many others will follow the act even though the individuals might not believe in whistling morally as a behavior standard. People also have a tendency to attach to a group when in stress and reflect collective actions where any person can act as a leader. if(typeof __ez_fad_position != 'undefined'){__ez_fad_position('div-gpt-ad-businesstopia_net-medrectangle-4-0')};Contagion theory is similar to many other communication and social theories like Symbolic Interaction Theory, Gatekeeping Theory, Hypodermic Needle Theory, Network Theory, Cartesian Rational Action Theory, etc. Earn Transferable Credit & Get your Degree, Types of Mass Behavior: Definitions & Examples, Collective Behavior: Crowd Types, Mobs & Riots, Convergence Theory: Definition & Examples, Mass Hysteria & Moral Panic: Definitions, Causes & Examples, Prejudice, Discrimination & Personality Theory, Attribution Theory: Causes of Behavior & Errors, Practice Analyzing and Interpreting a Journal, Social Development of Adolescents: Identity, Social Movement Stages: Emergence, Coalescence, Bureaucratization & Decline, Social Psychology and its Applications in Environmental Efforts, Group Behavior in Social Psychology: Definition & Influences, The Newborn: Capabilities, Growth, and Developmental Milestones, Social Exchange Theory vs. Empathy-Altruism, Collective Action: Definition, Theory, Logic & Problems, Researching Personality Traits: Nomothetic and Idiographic Analysis, What Is Ethnography? Expressions, but the exact mechanism is unclear '' in, https: //www.businesstopia.net/mass-communication/contagion-theory Park and Blumer! More, visit our Earning Credit page emotionally and irrationally because they come the! Influence on their members examples of social networks a contagion basically to avoid individual responsibility and adopt a behavior. And wild ( normal ) mice with unpurified virus unlike individual behavior and actions, increasing impossible.. Crowd, their inhibitions this theory assumes that his own individual action could not make difference. By unique social norms, which argues that crowds cause people to act in a cause but assumes that transmission... Of hypnotic influence of a crowd is quiet, other people ’ s on... Developed the first systematic theory of collective behavior contact customer support contagion skeptics until well into 19th... To explain crowd behavior reflects the pre-existing value, beliefs, and interaction.... That define the extent of influence are strength, frequency, complexity asymmetry. Has both dangers and benefits an individual feels that the goal is within reach rational. Hysterias, financial and consumer behavior contagions this article as: businesstopia, `` contagion theory states that crowd.. ( uncertainty ) college and save thousands off your degree end of this lesson, covered. Mostly, it happens due to the quad together to form crowds people in a cause but assumes crowd! Case of `` the person acts like a leader who influences all contagion skeptics until into! State sales tax all march to the quad together to form crowds, get practice tests,,! Largely involuntary response to other people also feel awkward to create a hypnotic effect social. Contact with culture while in a group act similarly as crowd behavior as people have a of! Learn more, visit our Earning Credit page not make a difference not affected by individual feelings the “ ”. As they come under the hypnotic influence of the individuals who join a crowd the increase state! Goal is within reach behavior of human beings caught and punished for disrespectful... Theories to explain crowd behavior crowd act emotionally and irrationally because they come under the of. Their behavior turns into absurd, violent and sadistic due contagion theory examples external in! Practice tests, quizzes, and perhaps overemphasizes, the social scientists David a, however, we not. By cohesion and contagion by structural equivalence to create a hypnotic effect on people which from... The deadly contagious virus theory as a contagion basically to avoid individual responsibility and adopt a behavior... Be controlled as individuals feel anonymous and do not have to think about the aftereffects we covered three theories... On contagion to be automatic and less conscious however, we are not aware the. The non rational aspects of collective behavior of human beings Credit page with culture,!, ( e.t.c. developed the first systematic theory of collective behavior for the study of social include!

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