How is your news organisation measuring Facebook performance? To open any tweet to its own URL, click the timestamp. The Huffington Post uses the CTAs within IA, for example. Participation is something The Guardian is known for, whether soliciting reader photos or listening to comments. Ian Burrell @iburrellPreviously the Independent’s media reporter. We await her next move. He shared this link for auditing pixel integration and this link to help in pixel set up. Facebook Live videos tend to hold people’s attention for longer, Corcoran said. Jon shared four tips for publishers with paywalls. There’s now a + button allowing you to create a thread when 280 characters isn’t long enough. Thomas Baekdal @baekdalAstute media watcher. Felicity Morse @FelicityMorseA joy to follow for her humour, Felicity is a digital editor at the Independent. There’s a correlation between engaged time and the likelihood of a reader returning. Tags: journalism city university of london interhacktives audience development Social media growth editor. But our owned and operated sites get zero traffic from Snapchat. “Data is not isolated, it’s part of everyone’s job.” she added. But for many social media editors, their role extends to monitor trends, hot topics and news events via social. This figure shows some This gives tweets from Hackney councillors to Philip Glanville, the Mayor of Hackney, that contain questions. Shaping stories. Journalism Festival @journalismfestEvery year journalists from all over the world meet in Perugia, Italy to talk shop (and drink). I hang out a lot on Reddit. Use UTM tracking to track traffic from the page vs traffic from friend shares, Jon also pointed out that to measure Facebook traffic from page shares vs friend shares publishers can use UTM parameters (or mod tags) and then segment in Google Analytics or Omniture. But how to find these quality audiences? Thinking audience-first in how people will find stories. As Jon pointed out, if OG tags are not set – i.e. (A Twitter Card is the rich content that is automatically attached to tweets). (At Vogue International we do this using PublishCheck, an analytics tool.). On Friday, the day of the class, trending terms included “Nick Clegg” (after his new role at Facebook was announced) and #Internationalginandtonicday. A social media editor also plays a role in increasing the brand awareness of a publication. Lesson 4: How to use Tweetdeck + tips on Twitter Moments, lesson 1 we looked at the role that audience development plays in a newsroom, it has 50 newsletters reaching 13 million people, met my City University journalism students for the first time last week, a journalism student starter list on who to follow on Twitter, list of this year’s Interactive Journalism MA students, FT reporter Khadim Shubber who covered the Christine Blasey Ford testimony, This BBC Africa thread on the investigation into a chilling story, This NY Times thread on the investigation into President Trump’s tax affairs, Here’s an interview from 2009 with Alex Gubbay, the first social media editor at the BBC, how engagement is key to keeping people returning to a news site or brand, still provides 28% of traffic to the news publishers that use Parsely, ONA conference on audience development in 2016, Chartbeat noted in May that mobile direct traffic started to eclipse Facebook traffic, 13 Facebook tactics to grow your audience, Here’s the documentation on the Graph API, https://www.vogue.com/article/see-prince-harry-and-meghan-markle-official-wedding-portraits, this delightful story from the New York Times. 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