Emiliano Martínez

Copyright © 2020 NBA Media Ventures, LLC. These core colors have been present throughout the Hawks’ time in Atlanta, having adorned more than five decades of Hawks Basketball including Hawks Legends Lou Hudson, Pete Maravich, Dikembe Mutombo and Dominique Wilkins.

GRANITE GRAY: Signifies our firm foundation comprised of deep character, class, strength and integrity. The Hawks will wear the City Edition uniforms at select games during the season and will have a customized court design to match. Infinity Black and Legacy Yellow rejoin Torch Red and Granite Gray to create a visual identity derived from the Hawks proud heritage.

If you are having difficulty accessing any content on this website, please visit our Accessibility page. This primary color symbolizes the heart of our unending quest for excellence, our red-hot spirit and fiery passion for the game. The Statement edition pops with an Infinity Black base and Hawks stitched across the chest in Legacy Yellow with a Torch Red outline. We vow to work, to fight, to take action…to earn these letters every day!". NBA.com is part of Turner Sports Digital, part of the Turner Sports & Entertainment Digital Network. Torch Red is the primary color of the Icon edition with white filling the numbers, letters and marks with Legacy Yellow borders and alternating stripes on the sides.

In July, the Atlanta Hawks announced a trio of new uniforms to debut for the 2020-21 NBA season.While there is still uncertainty as to when that campaign will begin, the Hawks … Through this partnership, Sharecare serves as both the team’s inaugural jersey patch sponsor and its partner in the Sharecare Movement – a community-driven initiative launched by both organizations to make Georgia one of the healthiest states and Atlanta one of the healthiest cities in the country. Their new uniforms include the colors torch red, legacy yellow and infinity black, nodding to the team's history in Atlanta. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. All Rights Reserved. The Atlanta Hawks on Sunday unveiled new uniforms honoring Dr. Martin Luther King Jr. as part of the NBA's City Edition uniforms. A hue that shines brightly, reminding us of the shoulders on which we stand. The act marks the first time a person's initials will be featured prominently on the chest of an NBA uniform. With the new uniforms, the Hawks join the College Park Skyhawks, the official NBA G League affiliate of the Hawks, and Hawks Talon Gaming Club, official NBA 2K League affiliate of the Hawks, in completing the brand’s visual unification featuring the classic colorways. The waistband sports the new ‘A-T-L’ secondary logo. This new look will stand the test of time and exemplifies our brand mantra, forever True to Atlanta,” said Melissa Proctor, Atlanta Hawks & State Farm Arena Chief Marketing Officer. The uniform, which was revealed on Sunday, features the letters "MLK" on the front in place of the team's name.

“Now more than ever, it’s important for Atlantans to come together. The shorts of both uniforms feature the iconic Evo logo on both legs with the club’s new secondary ‘Hawks’ wordmark appearing at the mid-section of the waistband. Privacy Policy | Accessibility and Closed Caption | Terms of Use | Do Not Sell My Personal Information. Legacy Yellow fills the letters, numbers and marks with a subtle Torch Red outline.

In …

The two new alternate marks both have a … "We are building bridges through basketball to better the world around us. All rights reserved.

With the guidance of our ownership team and the talents of our brand creative and merchandising teams led by Shirley Zhang and Amy Serino working alongside our Nike design partners, we have found a sweet spot of classic and modern for the future of the franchise. Related:  Jumpman logo will appear on NBA Statement Edition uniforms for 2020-21 season. The New Atlanta Hawks Logos.

Jumpman logo will appear on NBA Statement Edition uniforms for 2020-21 season. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. © 2020 ABG-SI LLC. The Hawks plan to wear the City Edition uniforms on MLK Day in January if the season has begun by that time. Some of the franchise's biggest legends, including Lou Hudson, Pete Maravich and Dominique Wilkins, have sported these colors in the years since the team moved to Georgia in 1968. The black, gold and white jersey was crafted by the Hawks over the past three years alongside the King Estate Foundation to "honor the life and work of a global icon and our city's most favored son."

With the new designs, Atlanta is retiring the "volt green" look that hasn't been too popular since its debut in 2015. In addition to the uniforms, the team also released new primary and secondary logos along with new ‘Atlanta Hawks’ wordmarks. Take a closer look at our new threads ⚪️⚪️ Association Jerseys ⚪️⚪️ pic.twitter.com/zTIJhipilY, ⚫️⚫️ Statement Jerseys ⚫️⚫️ pic.twitter.com/EXx5RvLYDK. "The tenets of Dr. King's social activism are the roots from which the Atlanta Hawks community work grows - crucial issues such as, Diversity, Inclusion, Voting Rights, and Economic Empowerment," the Hawks wrote alongside the jersey reveal.

SPORTS ILLUSTRATED is a registered trademark of ABG-SI LLC. We know sports has the power to unify and for years, true Hawks fans have shared their passion for our classic colorways. See the full collection at hawks.com/forever.

The team has vowed to donate profits from jersey sales to support economic empowerment programs for Atlanta's communities of color.

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