facebook event promotion examples

And yet Wild Apricot does not have an interface to easily add events from the wild apricot calendar to facebook. This is where exclusion pins come in. Learn how to increase your productivity and get more out of your events in this guide to event marketing automation best practices in 2020. You can segment who receives your ad by location, age, gender, likes and interests, connections, relationships, language, education, workplace, and more. Reach out to her on Twitter @CaraTarbaj. Is your Facebook engagement dropping? Facebook can play a vital role in driving awareness and ultimately ticket sales and attendance for your event. And there you have it — the five most important best practices to create a Facebook ad that will help increase your event registrations. Think like your consumer and how they’ll react to your vote contests. Advertising on Facebook works well for event promotion for two reasons: If you’re new to creating Facebook ads, here are the five best practices for boosting event attendance. They work by giving Fans the chance to be rewarded for getting their friends to enter. Facebook gives you the option of you a few different CTAs for your page, so use the one that fits your business objectives the best. This allows you to collect contact information from your entrants - meaning you can use email marketing to turn them into sales in the future. It’s also worth seeing if your ticketing or registration partner allows you to become a. . Once you have a substantial amount of engaged Facebook Fans on your page, I highly suggest brainstorming a great Essay Contest idea that’s relevant to your business to really learn more about your consumers. If you’re going to run a coupon for this long, I suggest making the tab visible on your Facebook Page (not hidden in the drop down menu). It’s an awesome way to generate (mostly) organic social engagement. Promoting on Facebook Tip #2: Use your cover photo for promotion Your cover photo occupies an incredibly important portion of your page, as it lies front and center. For organizers hoping to reach a specific audience, Facebook allows advertisers to select various demographic and geographic filters. As you probably know, lots of people ignore their emails these days, so Facebook may be the only way to reach them. With more than 47 million Facebook Events created just last year, you have to work to promote your event on Facebook in a way that makes yours stand out.

Facebook events are ubiquitous, and people see them, interact with them, and, most importantly, get the key event information from there. Your comment cannot be posted because our system has classified it as spam. As for videos, you can create one using only your iPhone camera (that’s what we did at first!). Without crunching the numbers ahead of time, you run the possibility of going over budget without even realizing it. Your contest must be able to relate to and intrigue your target market.

Often, major music festivals or concerts will add co-hosts so that it’s easier for organizers to reach potentially interested fans. This makes it easy for people to find your calendar and see a full list of your events. Know which tactics, ads, and offers you’ll use and in what order to maximize your reach from the event. When you’re happy with it, click Publish. These ads will look exactly like the ads designed to collect responses, but the button will read “Buy Tickets” instead of “Interested” or “Going.”. They are similar to Vote Contests in the way that they can give you insight into your customers - yet they provide you with the chance to learn way more about your consumers than a Vote Contest ever would.
Product-related behind-the-scenes content is great, because you can always direct viewers to a product page. Learn how to create and implement your Facebook ad strategy in our step-by-step guide.
After you upload it, drag the graphic to the position you want. Simply sharing an upcoming event with those who are following a company page can be a good way to generate interest, especially if shared multiple times well in advance of the event. If so, your event could qualify for better search and News Feed recommendations for even more visibility. If you’re tracking your ads and analytics closely, however, you’ll be able to monitor performance and see if Facebook Ads are right for your business. Make sure you activate your frame, share a post about it to your Facebook page, and encourage people to use it.

Next you want to use the Exclude feature to build an exclusion zone around the event location. You can also gather precious data to use later in nurturing leads. However, what if a Facebook’s minimum radius is too broad?

You can promote your event to new audiences that wouldn’t be possible through other channels. I would recommend making a Sweepstakes that doesn’t have additional steps on the side, as sweepstakes are generally regarded as very simple to enter, and not everyone may read the description. And that's not to mention that Facebook posts with images see 230% more engagement than posts without images. All in one place. User-generated content is great because you can use this as content for various social channels such as Facebook, Pinterest, Twitter and Google Plus. When it comes down to it, most of your followers Like your page because they’re at least somewhat interested in your business and what it can offer them. Facebook Ads Manager & Power Editor. As many event organizers and event marketers can attest, Facebook can be a great way to promote an event, but it won’t just work for you by default. Facebook users who are not yet Fans of your page will feel that your business is credible because your current Fans are recommending it. Your cover photo should feel exciting, and should be eye catching, since it will show up if attendees choose to share your event with others on Facebook. None of that is true. This means you can deliver relevant posts right to people who will react well to them, maximizing your Facebook promotion efforts. It will undergo a short review process before becoming available. It’s important that event organizers input the correct information about where the event is being held, and when it’s starting so that the algorithm can promote the event. Ever wonder how much more you could accomplish if you were a recognized pro in your industry? People who aren’t already customers are primed for sales - they just need to be given the opportunity. Then bring the radius down as small as you can. If you’d like to learn more about running Facebook contests and promotions, here are some related articles: Have you ran a Facebook contest and/or promotion yet?

On top of this, promoting your posts allows you to target them more directly, and at people who may not be currently following you. Facebook Vote Contests are great because (similar to Sweepstakes) they are simple for Fans to enter. You’ve probably been told time and time again that Facebook is the #1 platform on social media. In this step, you might also want to target people who live near the venue for your event. Here are three ways to do it. Behind-the-scenes content can be anything - photos or videos in your office, an inside look at a company retreat, or an insight into the making of your latest product. When it comes to your fundraiser, consider how you could present the benefits of attending your event. Try sharing your event on your Page to reach your followers. You can target these people by adding an email list to Facebook. When you’re happy with the layout of your frame, click Next. To share your calendar, publish a post with a link to your event calendar. According to research by AdEspresso, the average length of the text used is just 14 words — meaning that short and sweet is best. When she’s not writing, she’s usually browsing Hype Machine for the latest songs. One of the modules that can be moved up or down, is called “Upcoming Events.”. 3.

Giving your social media manager the training (and permission!) What do you think? Social Media Examiner | Social Media Marketing, by Lynsey Fraser / March 19, 2019 / Leave a Comment. Did you know that 34% of Facebook users like a Page to get access to the brand’s promotions and/or discounts? Photo Contests require entrants to submit a photo in order to win a prize.

For the best strategies to use Facebook to get your event in front of as many people as possible in 2019 and sell more tickets, check out 4 Facebook Events Updates Event Creators Need to Know in 2019. Get Carlo Pacis to personally send you his new posts.

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