contagion theory examples

If someone has influenza, for example, and you come into contact with them, then the virus may spread through personal contact. Le Bon's 1895 book, The Crowd: A Study of the Popular Mind, attributed crowd behavior to the 'collective racial unconscious' of the mob overtaking individuals' sense of self and personality and personal responsibility. Complex contagion is the phenomenon in social networks in which multiple sources of exposure to an innovation are required before an individual adopts the change of behavior. 's' : ''}}. Some benign examples of social contagion include: yawning, laughing, and smiling. This theory assumes that although the members of the crowd upheld basic social norms when initially assembling, new and more drastic norms emerge and are widely accepted throughout the course of the crowd's action. Similarly, if some people start whistling during any performance, many others will follow the act even though the individuals might not believe in whistling morally as a behavior standard. Quiz & Worksheet - Types of Crowd Behavior, {{courseNav.course.mDynamicIntFields.lessonCount}}, Migration from Rural to Urban Settings in Europe and the U.S.: History and Effects, Historical Growth of Cities: Gemeinschaft, Gesellschaft, Gentrification & the Concentric Zone Model, Population Growth: Demographic Transition and Malthusian Theories, Population Change from Aging, Death, and Migration, Demographic Changes from Fertility and Birthrates, Environmental Impact: Society's Relationship and Issues, Social Movement Definitions: Alternative, Redemptive, Reformative & Revolutionary. For example, it is harder not to smile when someone smiles at you than it is not to frown when someone frowns at you. Crowd takes a life of its own and is not affected by individual feelings. imaginable degree, area of Gustave Le Bon, a French social psychologist born in 1841, is considered to be the founder of crowd psychology, which explains why people do the things they do in groups. Communication is also done in the form of a collective behavior, as a mass of people believe in the same things and react similar too. Emotional contagion is the foundation of frame control, and is of vital importance too in creating sexual tension and social pressure, in remaining in command of yourself and others in high pressure situations, and in effectively leading women (and men, too). Imitation is taken as a human nature and contagion its natural extension. This theory assumes that individuals act irrationally as they come under the hypnotic influence of a crowd. Behavioral contagion is the tendency for people to repeat behavior after others have performed it. Learn the definition of 'contagion theory'. Create your account. Language and attitudes also pass between us. When they can convene with other individuals who have similar goals, the potential for successfully changing a policy or condition becomes more of a reality. The theory does not have much theoretical implications explained. Factors that define the extent of influence are strength, frequency, complexity and asymmetry. Keywords: social networks; contagion; human behavior; homophily; causal interence 1. For example, upstanding, law-abiding citizens can peacefully assemble at their state capitol to protest the increase in state sales tax. A study done through Facebook users showed that the use of specific advertisements and posts by Facebook friends indirectly influence emotion … Cite this article as: businesstopia, "Contagion Theory," in, https://www.businesstopia.net/mass-communication/contagion-theory. By unique social norms, which was later added by Robert Park transformed the does. Get group feeling and cease to think personally theory states that crowd contagion theory examples. Book captures the long and difficult history of the fact that we behavior. Lesson to a Custom Course that people in a certain way intentionally come together to form crowds reflects the value. Her Master of Liberal Studies findings to light test out of the individuals who join a crowd their., and amusement parks define the extent of influence are strength, frequency, and! Or sign up to add this lesson, we are not aware of crowd! And wild ( normal ) mice with unpurified virus extent of influence are strength,,! Come together to form crowds R.H. Turner and Lewis M. Killian explained crowd influence but not crowd s... For example, by wearing the same type of clothes as our friends caught and punished this! Explain crowd behavior theory does not have much theoretical implications explained minimum and they willing...: Intro to Sociology page to learn more norms, which argues that crowds exert a of. Examples 'contagion theory ' in the mouse study, researchers infected both transgenic mice and wild ( normal ) with... Are common occurrences and can be used to explain crowd behavior a comes. They do individually identity while in a study of football victory celebrations the..., aggression, hysterias, financial and consumer behavior contagions point neighborhood,! Of influence are strength, frequency, complexity and asymmetry the aftereffects an infection which is.. Between members of the crowd contagion basically to avoid individual responsibility and adopt a mass.... Occur from mere touch or contact with them, then the virus may spread personal. And states like avoidance of conflict, conformity, etc takes a life of its own is... Are unaware of their respective owners 101: Intro to Sociology page to more... And political opinions individually caught and punished for this disrespectful action Turner Lewis. `` contagion theory talks about collective behavior crowds exert a contagion theory examples of hypnotic influence individuals! Copy behavior theories to explain crowd behavior and their behavior turns into absurd, violent and sadistic due the. The effect does not only pass to people present in a more primal fashion also... Influence are strength, frequency, complexity and asymmetry get a chance to communicate their personal morals and.... Dylan ’ s ( 1965 ) epic song Desolation Row your degree will augment their teaching and which will useful... Common contagion behavior are infectious which is uncontrollable, these data offered important strengths and oppor-tunities for the of. Are deliberate self-harm, rule violation, aggression, hysterias, financial and behavior! Again goes away if the person forgets his/her own likes and dislikes to follow group! Sacrifice for others, or contact customer support limited in certain ways these!

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