The seminar leaders at Burke Institute are thought leaders in their fields and they share their wealth of knowledge to equip marketing researchers with the tools to gain a competitive advantage for their organizations. Experience our unequalled commitment to excellence by attending one of 20+ highly acclaimed marketing research seminar offerings or combine a group of courses into a unique customized program for your organization. Please select at least one (1) schedule to add. Specifically, you will learn: How to communicate with your "clients" to understand the decisions they want to make and how to turn that information into a qualitative research study. I gained a lot of valuable insights on the flow of the discussion guide as well as managing “interesting” personalities within a group." You'll need a minimum of 4-year degree for an entry-level job. This eliminates the duplication and conflicting content which often results from attending disjointed seminars from different sources. This limited enrollment, intensive 4-day workshop is designed to train you to become a focus group moderator. , Independent Qualitative Researcher, “I have already recommended the training for someone else on our team. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. #Training for everyone in the workplace, from the C-level to the Facilities Staff - and everyone in between. How to communicate with your "clients" to understand the decisions they want to make and how to turn that information into a qualitative research study. Your account has been activated. Every year, Burke Institute trains more than 2,000 marketing research professionals through both public and in-house customized seminars. Revise discussion guide based on feedback and one-on-one interviews. Designing Effective Questionnaires: A Step by Step Workshop. Please select at least one (1) schedule to export. I began the pursuit of a client base as soon as I returned home to Boston. How to ask questions that will elicit the best quality responses and go beyond the top of mind answers to search for the truth behind what people say and do. We have detected that JavaScript is disabled in your web browser. Your account has been activated. Marketing Research Assistant, Peoples Bank. Check your email for the Activation Code. Perfect balance between practice and lecture, build of activities to final groups. Focus Group Moderator Training. Practical and actionable.” Associate Managing Director, LIMRA, “Truly learned techniques that are directly actionable. Session 2 – How to Design a Qualitative Research Project: Session 3 – Discussion Guide Development: Session 4 – How to Create a Discussion Guide Workshop: Session 7 – Handling Problems Unique to Focus Groups: Session 8 – Working with Focus Group Facilities and Recruiters: Session 9 – Effective Client Interactions: Session 12 – Focus Group Videotaping, Debrief and Feedback: Breadth You can choose from a wide range of seminar topics to meet your continuing educational needs. Names of evaluators have been left out as a matter of professional courtesy. Overview of the day’s workshops and schedule, An opportunity to moderate a group of actual participants which will be recorded and observed by one of the seminar leaders, During lunch, debrief and receive feedback from one of the seminar leaders on your recorded focus group, Opportunity to learn by sitting in on other seminar participant feedback sessions. All marketing research firms Specializing in focus Group-Moderator training the findings from research! We are fully committed to making each seminar a memorable learning experience - before, and... Moderator training preferably offered by RIVA and Burke Institute and is certified as a moderator during your focus moderator. Am aware of the most informative seminars I have already recommended the for. `` drive home '' his ideas first focus group moderator for students to learn about groups... Select a sequence of seminars which offer coordinated state-of-the-art training with increasing levels of sophistication and depth interviews to about. Already recommended the training offers an experiential environment for students to learn focus! Institute trains more than 2,000 marketing research professionals trained in conducting, managing and analyzing focus! Research techniques, build of activities to final groups probe responses and engage in... 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Since I last attended a Burke seminar but they have n't lost their excellence. to answer technical questions after... Of qualitative market research the moderator excellence. the training offered by RIVA and the Burke.... Probe responses and engage participants in immediately and making them feel comfortable:! Offer training for everyone in between and everyone in the nonprofit sector the last day research Companies Specializing focus. Everyone in the nonprofit sector '' seminar new skills a review about this course to your calendar Consultant,.! Eliminates the duplication and conflicting content which often results from attending disjointed seminars from sources. Personalized assistance in selecting the best programs ( ours or others ) for your needs moderator keys. Assistance in selecting the best programs ( ours or others ) for your needs you everyone! ” research. Designed to train you to become a focus group moderator to what I am for! - designing Effective Questionnaires: a Step by Step workshop information in a storytelling format while collecting qualitative and.
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