Tweeting from an event where others are following the hashtag or jumping on a trending topic with a hashtag should ensure you pick up followers. The “read lift” is most increased in countries with slow page-load speeds. I’ve just started a new term as a visiting lecturer at City University, London. RelationshipsAudience development is about relationships. What will your beat or beats be? These two cache-clearing tools are useful when: If you don’t clear the cache, the headline / photo / lack of image at the time of publish will continue to travel on social. Figure 1: Visitors who read an article for three minutes returned twice as often as those who read for one minute. That would then appear as Facebook traffic. Stacy-Marie Ishmael @s_m_iStacy is a community builder, app creator and all round enabler. The editors’ roles still include Facebook but there’s renewed focus on the following: In the final part if lesson 1, I take the students through the skills that publishers are looking for by going through job ads (such as this one, this one, this one, this one and this one. Audience growth, in my view, relies on a three-part strategy: And all of the above are underpinned with data. Here are tips and takeaways from Liam Corcoran from Newswhip and Sarah Frank from NowThis. I thoroughly recommend downloading both papers (you don’’;t have to be a Parse.ly or Chartbeat client). As head of audience growth I spend a lot of time guiding headline changes. This allows you to sort through busy search terms. You might have seen a Twitter Card for a news story that needs updating. 5,193 Followers, 2,274 Following, 1,147 Posts - See Instagram photos and videos from Sarah Marshall ( Sayrah ) (@sarah.marshall.1982) Private Eye. Scroll down to ‘friends’ on the left side of your News Feed. One of the sessions at Friday’s Online News Association (ONA) conference on audience engagement was on Facebook video. Sarah Marshall updated their status. Facebook has served over 10 million email opt-ins across publishers, Jon said. This will likely include longform content, informative articles that helps a person in their job or learn about an interest, and it may include series or franchises which promote familiarity and repeat visits. Chartbeat encourages a focus on both keeping people on an article and getting them to click through to another. “Data is not isolated, it’s part of everyone’s job.” she added. Explore Sarah.Marshall's photos on Flickr. For example, posting more, might increase reach, Jon said. The Guardian’s overall goals are advertising and membership; the New York Times is aiming for subscribers; Buzzfeed’s model is one of scale and branded content; The Times is around subscriber revenue. News startups sprouted up as Facebook and other platforms provided millions of eyeballs to stories. if you have not told Facebook which part of a web page contains the title / headline, it will likely pull the incorrect information or image into the share post. Simon Rogers @smfrogersSimon used to run the Data Blog and data desk at the Guardian and then went to Twitter. I use like to show engagement but also to save stuff for later reading, #Interhacktives: So I can see tweets with the hashtag for the course I teach on, I hardly have any followers so feel like I’m tweeting into a void, I don’t have anything original / smart / funny to say. about the audience. You have now cleared the cache. For, example, India has a 75% read lift for IA. View the profiles of people named Sarah Jane Marshall. All the traffic for that UTM parameter has Facebook as a source in GA Omiture! 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