Second only to Putnam Investments with regards to interactions, the runner-up actually captured twice the number of views as the frontrunner – 19.4M views compared to 7.4M views – showing that video content can drive more engagement than interactions on photos or text posts. In addition, SAP will deliver statistical insights to fans during league broadcasts and on the league’s social channels. Advertise on NBA.com BCCI Meeting: Apex Council decides to host England in India, will create Bio-Bubble, IPL 2020: Here’s how Virat Kohli and RCB thank AB de Villiers in dressing room after his ‘Superman’ knock against RR, IPL 2020 completes a month, check Top 5 players with most sixes from first four weeks, Premier League : Liverpool, Chelsea denied full points in dramatic fashion by Everton and Southampton, IPL 2020 completes a month, check Top 5 batting performances from first 4 weeks. Anheuser-Busch is the leading sponsor of NBA teams, followed by State Farm, Gatorade, MillerCoors, Adidas, Coca-Cola, Spalding, Kia Motors, McDonald's, Pepsi-Cola and Geico, according to IEG's Sponsor Report. Erie BayHawks Pelicans. Greensboro Swarm Hornets. This site uses cookies to provide you with a great user experience. Among the most successful are the Boston Celtics, Brooklyn Nets, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers, New York Knicks and Oklahoma City Thunder, which made the highly sponsored list in spite of its small-market location. Copyright 2020 NBA G League Media Ventures, LLC. American Express
NBA sponsors are activating heavily around tonight's Draft at Barclays Center in Brooklyn. Terms of Use Austin Spurs Spurs. Of the brands that were mentioned, however, sponsored posts by teams typically drove high engagement, with a single post generating an average of 93,000 interactions. EB-Quess contract: Quess Corp Assures all contractual obligations with East Bengal players will be met. Beginning with the 2017-18 season, the NBA Development League (NBA D-League) became the NBA G League as part of a multiyear expanded partnership between the NBA and Gatorade. Career Opportunities
Brands have taken advantage of this, accessing their target demographic both through official NBA league and official NBA team accounts. Learn more about the partnership through NBAGLeague.com’s latest features in collaboration with Gatorade: November 2017: The Next Level With NBA Skills Coach Drew Hanlen Go behind the […] NBA Sponsorship Spending (League and Teams) *Estimate. Fort Wayne Mad Ants Pacers.
Iowa Wolves Timberwolves. Grand Rapids Drive Pistons. IPL 2020 RCB vs RR: ‘Superman’ AB de Villiers rescues Royal Challengers Bangalore yet again, IPL 2020 Points table : RCB’s 6th victory in IPL 2020 places them on No. Here is a rundown of some of the plans by various of the league’s sponsors: * State Farm for the eighth consecutive year is the presenting sponsor of the Draft. Also Read: NBA Business : NBA exploring these 4 options for resumption on 31st July. Diving into the data, we compared the ratio of posts, interactions on those posts, and the views on the video posts for sponsors to non-sponsors exclusively looking at text mentions of brands by official social accounts of teams and the league. According to the Sports Business, the new sponsors for the league’s third season are gaming retailer GameStop, memorabilia company Jostens, software brand SAP and watchmaker Tissot. Revenue Due To Protocol Violations, NFLPA Advises Against Player Endorsements With CBD Companies, Ad Buyers Lacking Confidence Amid So Much CFB, NFL Uncertainty, SBJ Unpacks: Yahoo Sports GM On Business Of Fantasy Sports, Falcons, Colts Get Clean COVID Test Results Ahead Of Sunday Games, MLB Eyeing Return To Australia As Early As '24, Melbourne Favored, WNBA Players' Racial Justice Charge Altered League Perception, Ballmer Sets Lofty Expectations As Clippers Sign Ty Lue As Coach, New Orleans Mayor Not Concerned If Saints Play At Tiger Stadium, Lightning Working To Allow Players Time With Stanley Cup, Austin Bold FC Owner Keeps USL Franchise Despite Fateful Year, Gayle Benson Closes Investment Fund, Eyes Nola Opportunities, Ohio State Announces Fundraising Campaign To Help With Costs, Pitt Will Host 5,500 Fans At Heinz Field For Final Two Home Games, Wisconsin Asking High-Paid Staffers To Extend Pay Cut Through Feb. 27, Latest Frozen Four A Sign Of Tampa's Growth As Hockey Hotbed, Charlotte Motor Speedway GM Touts Race Weekend Management, New Jersey's Sports Betting Market Set Record $748M Last Month, Ted Griggs Leaving Position With NBC Sports Regional Networks, RedBird Hires Goldman's Andrew Gordon For West Coast Office, Stan Richards Exits Advertising Firm Over Racially Insensitive Comments. Do Premier League Sponsors or Non-League Sponsors…, Do MLB Sponsors or Non-League Sponsors Get More…, Non-Mainstream Athletes That Drive High Earned Media Value, NHRA increases Fan Engagement using Hookit’s Data. We analyzed which brands were the most talked about and which got the most engagement on posts about them by the NBA and the teams in the league. Iowa Wolves Timberwolves. Car makers and insurance companies were most represented among NBA sponsors, followed by the beer, banking and telecommunications industries. 3 Digit Card Verification Number on the back of card. Grand Rapids Drive Pistons. It will also promote NBA 2K League broadcasts on GameStop channels, including GameStop TV. College Park Skyhawks Hawks. The Top 5 brands that the NBA generated engagement for were Tissot, YouTube, State Farm, KIA, and Mountain Dew, with 18.3M, 10.8M, 7.4M, 7.3M, and 5.4M interactions, respectively.
IPL 2020 Live Score, DC vs CSK match LIVE Updates: Shardul... IPL 2020: After Captain Dinesh Karthik, will Batsman DK be dropped... IPL 2020: Here’s how Virat Kohli and RCB thank AB de... IPL 2020 completes a month, check Top 5 players with most... India tour of Australia : No Kit Sponsor for Kohli’s team... IPL 2020 : Mumbai Indians Rohit Sharma roped in as brand... Wimbledon 2021 : Multiple sponsorship deals renewed, Wimbledon declares ‘staging 2021... IPL 2020 : RCB captain Virat Kohli launches new TVC with... BCCI Meeting: Apex Council decides to host England in India, will... Planning to start domestic cricket from January 1: BCCI president Ganguly. * SAP will have in-arena branding and will operate an NBA stats site to the NBA Draft with highlights and statistical insights from the '18-19 season during the in-arena show. Presenting Sponsor: ... NBA G League; Search; NBA; WNBA; Agua Caliente Clippers Clippers. Each of these 5 brands were official sponsors. The increase was driven in part by four deals with Diageo (which sells liquors such as Smirnoff, Johnny Walker and Baileys), Foot Locker, the South Korean tire company Kumho and Samsung. Fort Wayne Mad Ants Pacers. Although NBA teams collectively mentioned 462 brands (with many teams mentioning the same brands), there were 250+ brand sponsors that weren’t mentioned by their respective NBA team partners on social media. As part of their activation, the company is holding a State Farm Draft sweepstakes with the winner receiving a trip for four to attend the '19 MGM Resorts NBA Summer League. Terms of Use Grand Rapids Drive Pistons. As more brands begin to give themselves a voice through avenues such as team and league sponsorships, there is a need to know the data behind their sponsorships and whether they are being effectively promoted by their partners. Grand Rapids Drive Pistons.
The brand with the most interactions generated by a team’s social media posts was Putnam Investments with the Celtics at 9.1M interactions, followed by Anheuser-Busch InBev’s brand Budweiser with the LA Lakers at 4.9M interactions, Arbella Insurance with the Celtics at 4.6M interactions, Frost Bank the jersey patch of the San Antonio Spurs at 3.8M interactions, and finally JetBlue with the Celtics at 3.4M interactions.
Lakeland Magic Magic. A handful of these sponsors were also NBA league sponsors and, although they may not have been mentioned by a particular team they sponsored, some were mentioned by other teams or on league accounts; other sponsors weren’t mentioned on any accounts at all. ), The Secret Science of Solving Crossword Puzzles, Racist Phrases to Remove From Your Mental Lexicon. However, the NBA and teams stay relevant by also talking about current event and other popular brands. Surprisingly, the only brand in the top 5 most engaged brands from team promotion that was also a league sponsor was the number two spot, Anheuser-Busch InBev’s brand Budweiser. Here is a rundown of some of the plans by various of the league’s sponsors: * State Farm for the eighth consecutive year is the presenting sponsor of the Draft. Help. The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, has signed up four new sponsors – taking its roster to a record 13 sponsors for 2020. The company will also have in-arena activation with a branded LED stage walkway.
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